@doupovecdesign / andrearojas-doupovecdesign.cargo.site
Graphic design can transcend its traditional two-dimensional
constraints by integrating user agency, transforming static surfaces
into dynamic, interactive spaces. By embedding user interaction into
both the design process and the final output, graphic interfaces,
immersive installations, and exploratory objects become spatial
experiences rather than fixed representations. Beyond the Surface
explores how user-centered design informs the creation of spatially
aware graphic interfaces and physical interventions, incorporating
philosophical inquiry, phenomenology, and spatial awareness to
critically examine how users perceive and interact with designed
environments.
Through cultural comparisons, ethnographic research, and an analysis
of UX theories, general design theories, and human-centered design
principles, this project deconstructs conventional design systems to
propose a framework for interactive, adaptive surfaces. The final
playbook, structured around four (#) core elements — surface, agency,
navigation, and perception — serves as both a methodological guide
and a conceptual foundation for the thesis, ensuring a holistic approach
to user-driven, spatially aware design. The outcome is a dynamic system
where users shape their own experiences, challenging the notion of
passive surfaces and redefining graphic design as an evolving,
responsive dialogue.