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Blind Box Set, 4.3 x 3.1 x 3.1 in.
Design is a powerful tool that extends beyond aesthetics—it serves
as a bridge between information and understanding. In today’s digital
age, the role of graphic design is to distill ideas into clear and
engaging experiences. My thesis, ดู - Do, explores how minimalist
design can make information more accessible, not only through
traditional data visualization, but also by pushing the boundaries of
how information is presented. The title, ดู - Do brings together two
forms of perception: “ดู” (Thai for “to see”) represents observation
and perception, while “Do” (English for “to act”) signifies both
execution and transformation.
Charts, graphs, and infographics are the primary components of
traditional data visualization. However, ดู - Do broadens this definition
by experimenting with new media that provides a more tactile and
immersive experience. By combining my interest in information design
with collectible design, I provide audiences with more ways to interact
with information by introducing elements of surprise and opportunities
for interaction.
This thesis is not just about presenting data—it is about transforming
information into an experience. ดู - Do expands the meaning of
information design beyond traditional data visualization by combining
global design approaches with Thai cultural influences. It challenges
the limits of how we see and interact with data by embracing
minimalist principles to create experiences, bridge linguistic and
cultural divides, improve understanding, and invite audiences to
connect with information in unexpected ways.
Boston University College of Fine Arts
School of Visual Arts